TAG La Technology Sdn Bhd, a Malaysian-born company that aims to build the future of innovation through technology. We envision to make our product accessible everyday. We want to make sure that nothing gets lost.In 2015, TAG La was founded by 2 Malaysians, Edison Lim & Max Chua, when they had a casual conversation about how forgetful they can be and came up with the idea of an item tracker. Today, the TAG La Team has grown in numbers and is now being run by young and entrepreneurial Malaysians along side with Edison and Max, who have the same passion for TAG La’s future.The brand name was chosen because of its colloquial uniqueness. Just from the ‘La” part, Malaysians can easily remember us because the term “La” is a norm for daily conversations in Malaysia regardless of what your ethnicity is.The round shape of the TAG La V2 represents a clock or a watch. With its extreme convenience and portability, it serves as a daily reminder to treasure time and live your day efficiently. As research shows, an individual wastes 10 minutes everyday looking for misplaced items, which is about 150 days in a lifetime.The round shape also represents a globe, meaning that we want TAG La to go worldwide as a Malaysian brand. The reason is because there are close to zero worldwide known Malaysian brands and we aspire to push the needle for fellow Malaysians and serve as an icon for them to believe that Malaysians can do it as well.