Sports Direct (part of Frasers PLC) is the UK’s leading sports retailer by revenue and operating profit, and the owner of a significant number of internationally recognised sports and leisure brands.
Malaysia is the first direct retail investment in Asia through a partnership with Malaysian owned MST Golf Group of companies, a well-established golf retailer and service provider in the region. Established 11 years ago, Sports Direct currently operates 34 retail stores in Malaysia, a proprietary website and affiliation with reputable Marketplaces.
Our stores are truly one stop solution for all your sporting needs as we are zoned into 12 key sports categories: the boot room for football; Racket Centre for badminton, squash and tennis; Team Sports for basketball, hockey, ruby, volleyball, cricket and water polo; sheruns heruns for running; Fit Zone for fitness, cross training, gym equipments, weights, boxing, yoga; Big Action for bike, inline skates, skateboarding; Swim Club for pool, beach and water sports and activities; field & trek for outdoor and winter, hiking, tracking, camping, fishing; the Games Room for billiards, pool, table games, darts, table tennis; Men Sports Lifestyle; Women Sports Lifestyle & Kids Sports Lifestyle.